Step 1: Create an Instagram account for your business
These steps will help you create a brand new account or transfer from a personal account to a business account.
How to create an Instagram business account
1. Get the Instagram app for iOS and Android.
2. Tap Sign up in the app
3. Enter your email address. You can grant access to multiple people or connect your Instagram business account with your Facebook Page. To sign up, use an admin email address.
4. Fill in your profile information and choose your username and password. You may be asked to sign up if you are logged in via Facebook.
5. Click Next.
Congrats! Congratulations! You have created an Instagram account. To switch to a business Instagram account, follow the steps below.
How to switch a personal Instagram account to an Instagram Business account
1. Tap the hamburger menu at the upper-right corner of your profile.
2. Tap Settings
3. Register Now
4. If you don't feel it is a good choice, choose Business.
5. Follow these steps to link your Instagram account to your Facebook page if you want to connect it with your Facebook business and Facebook accounts.
6. Select the business category you wish to be included and then add your contact information.
7. Tap Done
Step 2: Develop a winning Instagram strategy
Define your target audience
Understanding your audience is the first step to a successful social media strategy.
To get an idea of the demographics of Instagram users, you can research them. The largest ad audience is the 25-34-year olds. You can identify the segments that are most similar to your customer base or focus on active niches.
We have created a step by step guide to help you define your target market. This is the quick version:
⦁ Find out who is buying from you.
⦁ To see who is following you on other social media channels, check the analytics.
⦁ Do competitor research to see how different audiences are.
You can create better content if you know who your audience is. Take a look at what your customers are posting and engaging with and use this information to guide your creative strategy.
Create a content calendar
You can create Instagram content with purpose if you know your audience and goals. You can plan your social media content calendar so you don't miss any important dates. It also allows you to allocate enough time for creativity.
Begin by researching and planning important events. These could include holidays planning, Black History Month, tax season or back-to-school, as well as specific days such as Giving Tuesday or International Hug Your Cat Day. You can see sales data to determine when customers begin planning for certain occasions.
Find opportunities to create themes or regular installments that can be built into a series. Content buckets, as they are sometimes called, let you check off certain boxes without overthinking creation. You'll be more able to create regular content and respond quickly to unplanned or last-minute events if you plan ahead.
You can track the most popular hours and days for your audience by creating an Instagram business account.
1. Tap Insights from your profile.
2. Beside Your Audience, tap See All.
3. Scroll down to Most Active Times.
4. You can toggle between days and hours to determine if there is a particular time that stands out.
Step 3: Optimize your Instagram profile
A business profile on Instagram gives you the opportunity to do a lot with a very limited amount of space. This is where Instagram users go to find out more about you brand, visit your website, or book an appointment.
Create a compelling bio
People who read your bio were interested enough to visit your profile. Hook them up and tell them why you should follow them.
Your Instagram bio should be 150 characters long.
While we have a complete guide for creating an Instagram bio that is effective for businesses, here are some quick tips.
⦁ Let's get straight to the point. The game is short and sweet.
⦁ Use line breaks. Line breaks can be used to organize bios with different types of information.
⦁ Include emoji. The right emoji will save space, add personality, reinforce an idea, or draw attention to important information. You need to find the perfect balance for your brand.
⦁ Add a CTA. You want people to click your link. Let them know why.
Optimize your profile pic
Most brands use Instagram to promote their business. To aid recognition, keep your profile picture consistent across all social media platforms.
Although your profile photo is 110x110 pixels in size, it is stored at 320x320 pixels so you should upload that size. Your profile icon will include a circle around your photo.
Step 4: Share quality content
Your brand's visual identity should be recognizable
Instagram is all about visuals so it's important that you have a visual identity.
You should establish common themes for pillars you can alternate. Sometimes the content is obvious. One clothing line might show off its clothes while another restaurant might display photos of its food. You might be able to showcase customer stories if you offer services. Or, go behind-the scenes to show the office and the people who make it tick.
Make thumb-stopping photographs
You need to take great pictures in order for Instagram to work for you. You don't have to be a professional photographer and don't necessarily need lots of equipment.
When it comes to Instagram photography, your mobile phone is your best friend. You can post directly from your smartphone.
Step 5: Engage and grow your audience
React to comments and mentions
So that users are motivated to engage with your brand on Instagram, respond to any comments or mentions.
It is tempting to automate your engagement with bots. Don't do it. It didn't work for us. Spend some time responding authentically to anyone who mentions or tags you brand.
To ensure that they are able to manage positive communities, make sure you have guidelines for social media, troll policies, and mental health resources.
Use the correct hashtags
Hashtags make it easier for your Instagram content to be found.
Instagram captions cannot be searched, but hashtags can. If someone searches for a hashtag or clicks on it, they will see all associated content. This is a great way for you to share your content with people who don’t already follow you.
It might be worth considering creating your own hashtag. Your brand is represented by a branded hashtag. It encourages followers to share images and videos that match that image. This can encourage your followers to share their content, and it can also be a great way to get user-generated content.
Fable tableware brand encourages customers to use the #dinewithfable hashtag. They also share their stories in Stories
Step 6: Measure your success and make adjustments
Analytic tools allow you to track your results
It's crucial to track your progress in achieving your goals when you use Instagram for business.
You can access the built-in analytics tool of Instagram by creating an Instagram business account. Instagram Insights tracks data back only 30 days.
Hootsuite is one of many analytics tools that you can use to track more time, automate reporting, and allow you to compare Instagram metrics across platforms.
To find out what works, use A/B testing
You can improve your results by testing different content types to find out how they perform. You can then refine your overall strategy by learning what works for you.
How to do an Instagram A/B Test:
1. You can choose an element to test: image, caption, hashtags etc. ).
2. Based on your research, create two versions. The two versions should be identical, except for the element that you wish to test (e.g. The same image, but with a different caption.
3. Analyze and track the results for each post.
4. Select the winning variant.
5. To see if your results can be improved, try another small variation.
6. To build a repository of best practices for your brand, share what you have learned with your entire organization.
7. Restart the process.
Try out new techniques and tools
Hootsuite conducted a loose experiment to determine the overall impact that posting Reels had upon account growth. We also studied the effect of writing "link in Bio" in your Instagram caption on engagement.
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